Practical guides.
- 01SEO, AEO and GEO: getting found in 2026How Google and AI choose who to show and cite
- 02QR code digital productsHow they work, what to include and how to update them
- 03How to choose a web agencyTen questions to ask before signing
- 04How much a website costsWhat drives the price, item by item
- 05A website or just social media?What a website does that social media can’t
- 06Google reviewsHow to ask for them and what never to do
- 07Instagram for restaurantsWhat to post and how often
- 08Brochure website or online store?Which one your business really needs
- 09What to prepare before your websiteThe complete checklist
- 10Domain, hosting and business emailWhat they are and why they must be yours
- 11Website photos with your phoneLight, framing and mistakes to avoid
- 12Accessible websitesWhat EU law requires and why it pays off
- 13Privacy, cookies and bannersWhat a business website needs
- 14Boosted post or campaign?The difference and how to tell if it works
- 15TikTok for local businessesWhere to start
- 16Is your website working?7 free checks to do today
- 17WordPress, Wix or a custom website?The differences, without bias
- 18QR menu or PDF menu?What really changes
- 19Genoa businesses onlineOur original research, 2026
- 20How long it takes to build a websiteThe stages and what slows them down
- 21How much a social media manager costsWhat drives it, item by item
- 22How much it costs to promote on Instagram and FacebookHow the cost works and how to set your budget
- 23Allergens on the menuWhat the law says and how to show them
- 24A multilingual website for touristsWhen you need it and how to do it well
- 257 signs your website needs a redesignHow to spot them and what to do
- 26The AI Act and the Italian AI lawWhat changes for your website and social media
- 27Free website, AI builder or professionalWhat really changes and which path to choose
- 28Your menu in EnglishDish names, descriptions and allergens
- 29What to include in a welcome bookThe complete list, from arrival to check-out
- 30What a business website must include by lawVAT number, privacy, cookies and selling online
- 31Terni and Umbria businesses onlineOur second original research, 2026
- 32How much SEO costsWhat drives the price and how to read a quote
- 33How much a social media campaign costsBudget and fee, two different things
- 34How much a digital menu costsThe three ways and what to check
- 35How much an online store costsShopify, build and forgotten costs
- 36How much a website redesign costsTouch-up, restyling or rebuild
How we work.
- 01How we write our guidesSources, updates and corrections
- 02How we use artificial intelligenceA support tool, not a replacement
Web terms.
For your industry.
- 01Restaurants and bars
- 02Beauty and wellness
- 03Professional firms
- 04B&Bs, hotels and holiday rentals