The cost of a website depends mainly on how many pages you need, which features (brochure website, e-commerce, bookings, several languages), who writes the copy and provides the photos, and what support after launch includes. That’s why a price quoted sight unseen says little: what matters is a written quote that lists what’s included.
Why quality matters.
Sources: Google Search Central; ISTAT, Citizens and ICT 2025.
“We highly recommend site owners achieve good Core Web Vitals for success with Search…”
If you’re thinking of doing it yourself, for free or with artificial intelligence, first read what changes in our guide “Free website, AI builder or professional”.
The items that make up the price.
How many pages
For many businesses a few well-made pages are enough; others need a page for each service, which also helps them get found on Google.
Which features
A brochure website presents the business. Online bookings, contact forms, versions in several languages or an online store add work, and therefore cost.
Copy and photos
Who writes the copy? Who provides the photos? A quote that includes the copy is different from one where you have to write it yourself. The photos can be yours, taken following precise directions, or a professional photographer’s, which is a separate cost.
Design and animations
A website designed from scratch around your business, with polished animations, takes more work than a ready-made template.
Optimisation for Google and AI
Speed, structure, copy and structured data: some agencies include it, others charge for it separately. Always ask whether it’s there.
One time or every month?
There are often two parts: an initial one to design and build the website, and a monthly one that keeps it alive. The monthly fee can cover domain, hosting, security certificate, updates, support and routine changes. When you compare two offers, also compare what happens after launch.
Every year, whatever happens, the domain and the web space your site lives on (the hosting) are renewed, along with the security certificate; then there are updates and support. These can be separate items or all be part of the monthly fee: always ask which ones are included. The same goes for the privacy policy, cookie policy and consent banner: some offers charge for them separately, while with Aleryc they are a separate item, priced in tiers by type, shown in the quote.
The costs that stay separate.
- An e-commerce platform subscription, such as Shopify, if you sell online.
- The ad campaign budget, paid directly to the platform.
- A photo shoot with a professional, if you choose one.
How to compare two quotes.
- Line up the included items: pages, features, copy, photos, optimisation, domain, hosting, support.
- Check what stays separate and who pays for it.
- Look at the timeline and how the deposit and balance are paid.
- Read the term, renewal and cancellation of the monthly fee.
- Check who the domain is registered to.
Aleryc’s prices.
You’ll find them on the Websites page, in three packages. For a brochure website, the build starts at €483 for Basic, €1,274 for Standard, the one we recommend for most businesses, and €3,236 for Premium, plus a monthly fee of €36, €57 or €94 covering hosting, security certificate, backups, changes and the report (the domain and the privacy and cookie policies are added separately, priced in tiers by type). For an online store with Shopify, it starts at €1,162. These are starting prices, because no two businesses ever need the same thing: after a free consultation Aleryc prepares a written quote, and the amount in the quote is what you pay, with no items popping up later. To learn more: how to choose a web agency.
| What | Basic | Standard | Premium |
|---|---|---|---|
| Build | from €483 | from €1,274 | from €3,236 |
| Monthly fee | €36 | €57 | €94 |
| Pages | up to 3 | up to 8 | up to 12 |
| Copy, written by us | short | full | full |
| Animations | no | polished, with background video | polished, plus video and immersive scrolling |
| Starter logo, if you don’t have one | no | included | included |
| One-tap buttons to call, WhatsApp or email you | included | included | included |
| Contact form, booking calendar and newsletter sign-up | extra cost, custom quote | included | included |
| Full SEO, AEO and GEO | extra, €476 one-off | extra, €476 one-off | included |
| Growth on Google and AI | extra | extra | 2 months included |
| QR code digital product | extra, €97 one-off | extra, €97 one-off | included |
| Revision rounds (batches of changes grouped together before publishing) | 1 | 2 | 3 |
| First-year total, build plus 12 monthly fees | €915 | €1,958 | €4,364 |
The monthly fee always covers hosting, security certificate, backups, support, changes and the monthly report. The domain (in your name) and the privacy and cookie policies are separate items in the quote, priced in tiers by type; features that require an external paid service are a separate item in the quote, at your expense; 1-year minimum term, then automatic renewal for the same length of time, unless cancelled with at least 30 days’ notice. Any package can be customised by adding the services you want, at extra cost: from then on it becomes a custom quote starting from there.