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Seven checks to do today.

Seven free tests, using Google’s tools and your own phone, to find out whether your website gets found, opens properly and really brings in enquiries.

By Alessandra De Luca · Updated

In short

Free tools are all you need to see whether your website works: Google Search Console shows how Google sees your site and which searches you appear for, PageSpeed Insights measures speed and Core Web Vitals, and the Rich Results Test checks your structured data. Then search for your name on Google and Maps, try the website on your phone, check https, links and forms, and ask ChatGPT or Gemini who you are.

“We highly recommend site owners achieve good Core Web Vitals for success with Search…”

Three checks with Google’s tools.

1. Google Search Console

It’s a free Google service: you need a Google account and to verify that the website is yours. The performance report shows which searches you appear for, how often and how many people click; the page indexing report shows which pages Google hasn’t included in its results and why. Search Console also alerts you to problems it finds.

2. PageSpeed Insights

Enter your website address and look at both the mobile and the desktop version. If your site has enough visits, at the top you’ll see data from real people over the last 28 days and the three Core Web Vitals:

  • LCP, loading: good within 2.5 seconds;
  • INP, how quickly the page responds when you tap or click: good within 200 milliseconds;
  • CLS, how stable the page stays while loading: good up to 0.1.

Further down, the lab scores for performance, accessibility, best practices and SEO point you to what needs fixing.

3. Rich Results Test

It checks your structured data, the information in the code that tells Google who you are, where you are and what you offer. Enter a page and see which items are detected and whether there are errors or warnings. Even with correct data, Google doesn’t guarantee it will show it in results, but errors should be fixed. To check any type of schema.org data, there’s also the Schema Markup Validator.

Four checks you do yourself.

4. Search for your name on Google and Maps

Open a private browsing window and search for your business name, then for your service plus your town. Does your business appear? Are the opening hours, phone number, address and website link correct and the same as on your website?

5. Try the website on your phone

Open it on mobile data, not your home Wi-Fi. Can you read it without zooming? Are the buttons easy to tap? Can you call your number with one tap? Does the menu open and close properly? If you can, try a different phone too.

6. Https, links and forms

  • Https: the address should start with https and the browser shouldn’t show any “not secure” warning.
  • Links: click every menu item and every button; none should lead to a page that doesn’t exist.
  • Forms: send a test enquiry and check it arrives, looking in your spam folder too. Try the WhatsApp button as well, if there is one.

7. Ask AI who you are

Ask ChatGPT and Gemini “What do you know about [business name] in [town]?” and “Can you recommend a [your service] in [town]?”. Answers can vary and contain mistakes, but if the information is wrong or missing, that’s a sign: your website and social media should all say the same things, clearly. We cover this in our guide to SEO, AEO and GEO.

How often to repeat them.

Once a month is a good rhythm, plus whenever you change something important: a new page, a form, an address, opening hours. Note down the results: comparing them month by month tells you whether things are improving.

If something isn’t working.

Start with whatever stops customers from reaching you: a form that doesn’t deliver, a wrong phone number, a website that’s slow on mobile. If there are lots of problems, rebuilding the website may make more sense: it can be done while keeping the domain you already use and setting up redirects, so the ranking work done so far isn’t lost. We explain how on our Redesign your website without losing your Google rankings page. Not sure whether to fix or rebuild yours? Write to us (in English, by email or WhatsApp) and we’ll tell you honestly.

If several checks come back negative, read the 7 signs your website needs a redesign too.

With Aleryc: the monthly report.

If you have a website with Aleryc, every month you receive a report by email with the numbers that matter, explained in plain words: website visits and requests received, and at the end what we’ve learned and what we’ll do the following month. If anything isn’t clear, just ask us and we’ll explain it.

Sources.

Tools checked on 27 October 2026.

FAQ

The questions we get asked most.

Yes: Search Console, PageSpeed Insights and the Rich Results Test are free Google tools. For Search Console you need a Google account and to verify that you own the website.

No. What matters most is that the Core Web Vitals, measured on real visits, are in the “good” range. The lab score is useful for finding problems, but it can vary from one test to the next.

Once a month is a good rhythm, plus whenever you change something important on the website: a new page, a form, an address or opening hours.

Write to us

Tell us about your business. We’ll build the rest together.

Write to us in English by email or WhatsApp: we’ll listen, ask you a few questions and tell you honestly what we would do in your place. Video calls and phone calls are in Italian.

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