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All projects Website · Concept · 2026

SMASH

Smash burger restaurant in Genoa.

The SMASH website on a computer screen: the opening
The SMASH website on a phone
Sector
Food service · Smash burger
Client
Demo project (fictional brand)
Year
2026
Project
Website · Concept

Concept website for an imaginary quality smash burger restaurant. As you scroll, a cook pours smoked paprika sauce over a double smash: a drip runs down in front of the bun and lands on the paper, and that drop, the same one in the video, spreads until it becomes the solid colour of the page. Then the closed burger opens vertically while the ingredients spin on themselves; seven steps tell one layer at a time, which lights up again inside its outline, and at the end the burger closes again. Next come the smash in numbers, the menu, the house sauce, ordering with timed pick-up and the venue with its reviews.

The motion

How the site moves.

01

Sauce on the burger

A single scroll-driven shot: the cook pours the smoked paprika sauce, a drip runs down in front of the bun and lands on the paper. Then that drop spreads until it becomes the solid colour of the page.

02

Seven layers

The closed burger opens vertically and the ingredients spin on themselves; at each step a layer lights up again inside its outline, with its own card.

03

Under the vaults

The dining room fills the screen and slowly pulls back; the title rises line by line and the address, opening hours and phone number arrive, with “Open now” calculated on Genoa time.

The design

Colours and typefaces.

charcoal#151210
flour#F3EDE3
paprika#982601
cheddar#E3A42B
dark background#14130F
AaBricolage GrotesqueFor headings

SMASH, smash burger restaurant in Genoa.

AaYoung SerifFor body text

SMASH, smash burger restaurant in Genoa.

On the phone

The same site, in the palm of your hand.

The opening of the SMASH website on a phone
A section of the SMASH website on a phone

The best way to understand it is to scroll it.

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