Concept website for an imaginary winery in La Morra, founded in 1898. As you scroll you approach the glass in a vaulted cellar, the camera circles it and rises above the swirling wine; a drop flies away and becomes the page, in flat burgundy. Along the way the wine’s characteristics appear. Then the history, four labels, the seven hills to explore along the ridge, the cellar and tasting bookings.
The motion
How the site moves.
01
The swirling glass
The video moves forward and back as you scroll: the camera comes closer, circles the glass and rises above the swirling wine, while the wine’s characteristics appear.
02
The drop becomes the page
A drop flies out of the glass and becomes a flat burgundy circle that fills the screen: it is already the next section, where the estate’s story lights up line by line.
03
Four labels
One hill at a time: the wine cards rise and stack on top of each other as you scroll, then you reach the ridge of the seven hills.
Write to us in English by email or WhatsApp: we’ll listen, ask you a few questions and tell you honestly what we would do in your place. Video calls and phone calls are in Italian.
