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All projects Website · Concept · 2026

Smalto

Dental practice in Turin.

The Smalto website on a computer screen: the opening
The Smalto website on a phone
Sector
Health · Dental practice
Client
Demo project (fictional brand)
Year
2026
Project
Website · Concept

Concept website for an imaginary dental practice in Turin. As you scroll, a porcelain tooth suspended on a travertine pedestal is treated before your eyes: a line of light whitens it as the tooth colour scale gets lighter, the cavity fills under the blue lamp, polishing gives it a mirror finish; then it opens in cross-section showing enamel, dentine and pulp. Below, the same tooth accompanies the page, showing each of the eight treatments in three steps, with real instruments, on a midnight blue stage, and then, with the page held still, it moves by itself from before to after as you scroll. Then the team in photos, the technology, the reviews, emergencies and booking.

The motion

How the site moves.

01

Treatment, live

A porcelain tooth in real 3D on a travertine pedestal: a line of light whitens it as the tooth colour scale gets lighter, then the cavity fills under the blue lamp.

02

Eight treatments, one tooth

Each treatment in three steps, with real instruments, on a midnight blue stage.

03

Before and after

The same 3D tooth, yellowed and decayed on one side, treated on the other: the split follows the scroll.

The design

Colours and typefaces.

sand#E9E1D5
pearl#F4F2EE
ink#2B2621
Smalto blue#2C5784
sky blue#A9C8E8
midnight blue#14273C
AaPlus Jakarta SansFor headings

Smalto, dental practice in Turin.

On the phone

The same site, in the palm of your hand.

The opening of the Smalto website on a phone
A section of the Smalto website on a phone

The best way to understand it is to scroll it.

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