https://aleryc.com/blog Practical guides to getting found online: websites, SEO, AEO and GEO, social media and digital menus. en https://aleryc.com/case-study-lanterna-service https://aleryc.com/case-study-lanterna-service How Aleryc designed the website for Lanterna Service, a cleaning company in Genoa: from the city’s lighthouse to a free inspection requested on WhatsApp. info@aleryc.com (Alessandra De Luca) Mon, 02 Nov 2026 09:00:00 +0100 https://aleryc.com/case-study-dietitian-de-luca https://aleryc.com/case-study-dietitian-de-luca The website of Dr. Roberto De Luca, a dietitian in Terni: his method, the pencil line, the diary and the ensō turned into colors, drawings and movement. info@aleryc.com (Alessandra De Luca) Mon, 02 Nov 2026 09:00:00 +0100 https://aleryc.com/guide-seo-aeo-geo https://aleryc.com/guide-seo-aeo-geo A guide for local businesses: how Google, ChatGPT and Gemini choose what to show and cite, what really matters, what’s useless and which mistakes to avoid. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-digital-menu-qr https://aleryc.com/guide-digital-menu-qr Digital menu with QR code: how it works, how it differs from a PDF, allergens and languages, where to place the QR and how it updates without reprints. info@aleryc.com (Alessandra De Luca) Sun, 25 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-choosing-web-agency https://aleryc.com/guide-choosing-web-agency How to choose a web agency: what to ask, what to check in the quote and the contract, and the warning signs not to overlook. info@aleryc.com (Alessandra De Luca) Sun, 25 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-cost https://aleryc.com/guide-website-cost What a website’s cost depends on: pages, features, copy, photos, optimization, monthly fee and external costs. How to compare quotes. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-google-reviews https://aleryc.com/guide-google-reviews How to ask customers for Google reviews the right way: when, how, with which link, how to reply, and what the law forbids. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-instagram-restaurants https://aleryc.com/guide-instagram-restaurants What to post on Instagram for a restaurant or bar: content ideas, filming with your phone, how often to post and which numbers to watch. info@aleryc.com (Alessandra De Luca) Sun, 25 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-or-social https://aleryc.com/guide-website-or-social Website or just social media? What a website does that social can’t, when profiles are enough and why the website stays the foundation for Google and AI. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-seo-cost https://aleryc.com/guide-seo-cost How much SEO costs for a small business: what drives the price, what to check in a quote and why nobody can guarantee the top spot. info@aleryc.com (Alessandra De Luca) Sat, 31 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-ad-campaign-cost https://aleryc.com/guide-ad-campaign-cost What a social media campaign costs: the difference between ad budget and fee, who manages it, and what the price should include. info@aleryc.com (Alessandra De Luca) Sat, 31 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-digital-menu-cost https://aleryc.com/guide-digital-menu-cost What a QR code digital menu costs: DIY, subscription or professional, what really matters and what you spend over a year. info@aleryc.com (Alessandra De Luca) Sat, 31 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-online-store-cost https://aleryc.com/guide-online-store-cost What a Shopify online store costs: subscription, fees, theme, build and product upload. What makes up the cost and what stays separate. info@aleryc.com (Alessandra De Luca) Sat, 31 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-redesign-cost https://aleryc.com/guide-website-redesign-cost What a website redesign costs: small changes, restyling or a full rebuild, what drives the price and how to keep your Google rankings. info@aleryc.com (Alessandra De Luca) Sat, 31 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-brochure-website-or-online-store https://aleryc.com/guide-brochure-website-or-online-store Brochure website or e-commerce? What each one does, how much daily work an online store takes and how to tell which one your business really needs. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-checklist https://aleryc.com/guide-website-checklist What to prepare before building your website: your story, services, price lists or menus, logo and photos, domain and social logins, sites you like. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-domain-hosting-email https://aleryc.com/guide-domain-hosting-email What a domain, hosting and business email are, how to choose a domain and why it must be registered in your name: the checks to make so you never lose it. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-photos-phone https://aleryc.com/guide-website-photos-phone How to take good website photos of your business with your phone: light, tidiness, framing, what to shoot for each page and the mistakes to avoid. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-accessible-website https://aleryc.com/guide-accessible-website What the European Accessibility Act has required since 28 June 2025, who it applies to in Italy, who is exempt and how to make your website accessible. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-privacy-cookies-website https://aleryc.com/guide-privacy-cookies-website Privacy notice, contact forms, cookies and consent banners: what the GDPR and Italy’s data protection authority require from a business website in Italy. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-social-media-ads https://aleryc.com/guide-social-media-ads Boosting a post or running a campaign on Instagram, Facebook and TikTok: what changes, how to pick a goal and an audience, and how to tell if it works. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-tiktok-local-businesses https://aleryc.com/guide-tiktok-local-businesses Using TikTok for a local business: business account, profile, video ideas, filming with your phone, consistency, what to measure and when it’s worth it. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-checks https://aleryc.com/guide-website-checks Seven free checks to see if your website works: Search Console, PageSpeed Insights, structured data, Google Maps, your phone, contact forms and AI. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-wordpress-wix-or-custom-website https://aleryc.com/guide-wordpress-wix-or-custom-website WordPress, Wix, Squarespace or a custom-built website? How each one works, their honest strengths and limits, and what to check before you choose. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-qr-menu-or-pdf https://aleryc.com/guide-qr-menu-or-pdf A digital menu or a PDF behind your QR code? Updates, reading on a phone, languages, allergens, what Google and AI see, and how to print the QR code right. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/research-genoa-businesses-online-2026 https://aleryc.com/research-genoa-businesses-online-2026 We visited the websites of 321 businesses in Genoa: more than one in five doesn’t work, and only 12% load quickly on a phone. Here are all the numbers. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-timeline https://aleryc.com/guide-website-timeline How long does it take to build a website? The stages from first call to launch, what timing depends on, what slows things down and how to speed up. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-social-media-management-cost https://aleryc.com/guide-social-media-management-cost What drives the cost of social media management: channels, frequency, video and photos, filming, editing, messages, reports. How to compare quotes. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-social-ads-budget https://aleryc.com/guide-social-ads-budget How much it costs to promote a post or reel on Instagram, Facebook and TikTok: how the cost works, how to set your budget and when to increase it. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-allergens-menu https://aleryc.com/guide-allergens-menu The 14 allergens to declare, what EU Regulation 1169/2011 and Italian law require of restaurants and bars, and how to show allergens on a digital menu. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-multilingual-website https://aleryc.com/guide-multilingual-website Multilingual websites for B&Bs, hotels, restaurants and shops: when you need one, which languages, real vs machine translation, separate URLs and hreflang. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-signs-website-redesign https://aleryc.com/guide-signs-website-redesign Seven signs your website needs a redesign: slow on phones, missing from Google, no inquiries, outdated or insecure. How to check each one and what to do. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-ai-act-italian-ai-law https://aleryc.com/guide-ai-act-italian-ai-law Since 2 August 2026 the EU AI Act requires transparency on chatbots and generated images and video: what it means for your website and social media. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-free-website-ai-or-professional https://aleryc.com/guide-free-website-ai-or-professional Free website, AI-built or made by a professional: what each really offers, what’s left out and how to choose the right path for your business. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-menu-in-english https://aleryc.com/guide-menu-in-english How to translate an Italian restaurant menu into English: dish names, descriptions, allergens with their official names, confusing words and the rules. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-welcome-book-what-to-include https://aleryc.com/guide-welcome-book-what-to-include What to include in a welcome book for a B&B or vacation rental in Italy: arrival, Wi-Fi, house rules, emergencies, check-out and local tips, as a list. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/guide-website-legal-requirements https://aleryc.com/guide-website-legal-requirements What a business website in Italy must show by law: VAT number, company details, privacy, cookies and, for online stores, withdrawal and accessibility. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 09:00:00 +0100 https://aleryc.com/research-terni-umbria-businesses-online-2026 https://aleryc.com/research-terni-umbria-businesses-online-2026 We visited the websites of over 600 businesses in Umbria: in the province of Terni almost one in three doesn’t work, and only 18% open quickly on a phone. info@aleryc.com (Alessandra De Luca) Tue, 27 Oct 2026 21:00:00 +0100